Nexus Finance had a credibility problem. Their existing site looked like a template from 2017, and their sales team was drowning in unqualified inbound leads — spending hours on calls that went nowhere. They needed a site that commanded trust and a system that did the qualification work for them.
We started with a week of discovery — interviewing their top 5 customers to understand what actually made them convert. From there, we redesigned their brand from scratch: a refined color system, custom typeface pairing, and a component library built in Figma. We then built the site in Next.js with a custom AI assistant trained on their product docs and FAQs, integrated directly into the sales funnel.
Within 90 days of launch, qualified lead volume increased 340%. The AI assistant handled 68% of initial inquiries autonomously — freeing the sales team to focus on high-intent prospects only. Page load time went from 4.8s to 1.1s.