Medi Raj Pharma, like most pharmaceutical distributors, was running daily operations through phone calls, WhatsApp messages, and paper-based systems. Retailers had to call or visit in person to check stock, place orders, and discover schemes. Distributors manually tracked enquiries across a fragmented system — with no centralized view of incoming orders, retailer activity, or inventory status. The process was slow, error-prone, and impossible to scale.
We designed and built a dual-portal web platform — one interface for distributors (admin), one for retailers (pharmacies) — both sharing a single cloud backend. The distributor portal features bulk inventory management via Excel/CSV upload with intelligent column mapping, a centralized order dashboard for real-time enquiry tracking, retailer network management with registration approvals, and a promotions engine to broadcast custom schemes. The retailer portal gives pharmacies a powerful product discovery experience with real-time stock checks, a cart-based enquiry system that replaces phone calls entirely, an order tracking dashboard, a dedicated promotions hub, and secure profile management including GST and drug license (DL) storage.
The platform fully digitized the distributor-retailer supply chain. Retailers no longer need to call to check stock or place orders — everything flows through the portal. Distributors gained a single dashboard to manage their entire retailer network, process enquiries, and control promotions in real time. Bulk catalog uploads via Excel/CSV replaced manual data entry, and the promotions engine gave distributors a direct channel to push schemes to all retailers simultaneously. The result: faster order cycles, fewer errors, and a scalable foundation for the business to grow its retailer network digitally.