Terroir was entering a saturated market (skincare) with a genuinely differentiated product — but their visual presence felt generic. They needed a motion design language that felt premium and natural, not clinical or overly polished.
Our process began with a mood board intensive and competitive audit. We designed a kinetic logo system using organic, slow-morphing shapes in earthy tones. We then built out 12 social video templates for their content team — each one system-consistent but flexible enough to feel fresh across weeks of posting.
Their Instagram engagement rate increased 2.4× in the first month. The template system reduced per-video production time from 6 hours to under 45 minutes for their in-house team. Three months post-launch they hit 10k followers organically.